Account Based Marketing

Account-based marketing (ABM) is a strategy that targets specific accounts or companies, rather than individual leads.

Your future key accounts

Learn about our featured service ABM v2.0 that leverages trust in the network with personalized communication. 

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Approach key decision makers

This approach involves identifying high-value target accounts and developing personalized marketing campaigns to engage with decision-makers within those accounts.

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ABM is an effective strategy

Compared to traditional lead generation, ABM is a more focused and personalized approach to marketing.

Rather than casting a wide net and hoping to catch a few leads.  Account Based Marketing allows you to identify and target the most promising accounts.

What customers say

Johan herbertsson
Johan Herbertsson, LMI Sweden

Simply professional

"In an industry where many are self-proclaimed experts, Olle is in a unique position with his grounding in thought, systematic and a highly relevant market and communication mindset. Simply Professional!"

Frequently Asked Questions

Account Based Marketing is a long term strategy that leads to your future key accounts.

Why Account Based Marketing?
Focus on the the more profitable accounts with better precision. ABM leads to higher lifetime value.
What is ABM?
A highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry as a whole
How does ABM work?
Research and find your future high-value key accounts. Customize the strategies, localize and personalize content specifically for those accounts. Personal conversations with introductions leverages the already established relations and trust in the network.
Lead generation vs Account Based Marketing
Compared to traditional lead generation, ABM is a more focused and personalized approach to marketing. Rather than casting a wide net and hoping to catch a few leads, ABM allows you to identify and target the most promising accounts. This approach can be especially effective for businesses that sell to a narrow, specific market.
Targeting different groups one to one vs one to many?
When it comes to targeting different groups, there are two main approaches: one-to-few and one-to-many. One-to-few ABM involves targeting a small group of high-value accounts in deleted segments like Banking and telecom in one country with highly localized and personalized Communication and door opening in the LinkedIn network. One-to-many ABM, on the other hand, involves targeting a larger group of accounts with a more generalized approach.
Choosing the right type of ABM
Ultimately, the best approach will depend on your specific business goals and target market. One-to-few ABM can be highly effective for businesses with a small number of high-value accounts, while one-to-many ABM can be a better fit for businesses with a larger target market. Regardless of the approach you choose, ABM can be a highly effective way to generate leads and drive sale.
Account Based Marketing on LinkedIn
LinkedIn is a great platform for Account Based Marketing. With its advanced targeting options, you can reach the right people at the right companies. ABM on LinkedIn allows you to create personalized campaigns for your target accounts, making it easier to engage with decision makers. LinkedIn is great for connecting with the buyer network.